Writing a brag post is a great way to highlight your team’s achievements and share insights that can help others. Here’s a simple approach to crafting one that resonates.

  • Keep It Short and Focused: Aim for a post that’s 1-2 pages. The goal is to capture attention quickly and convey the key points without overwhelming your readers.
  • Highlight the People Behind the Success: Make sure to recognize the contributions of individuals and teams throughout your post. Giving credit where it’s due helps build morale and encourages future collaboration.
  • Promote It After Posting: Once you’ve written and posted your brag, don’t let it sit unnoticed. Share it on platforms like Slack, tag relevant people, and ask for feedback. This not only increases visibility but also helps you improve future posts.

Include Key Elements

  • Share Replicable Success: Explain what worked and how others can apply the same strategies.
  • Demonstrate Impact: Show how your team’s work has made a difference to users, colleagues, or stakeholders.
  • What’s Next? Let readers know what’s coming or if your team needs support for the next phase.
  • By keeping your brag post clear, concise, and action-oriented, you can effectively showcase your team’s success while providing value to others.

Team Brag Post Template 👇

Immediately say hello,

Now get to the point of your post -> state what happened succinctly and clearly. Give one to two more lines about that point of this post. Three max.

Maybe put a gif here if it fits your post.

🎯 Tl;dr

Provide a short tl;dr here. This should be able to be read at a glance. If your post is longer, your tl;dr should take the form of easy to consume bullet points. If your post is short, have this be 2 - 4 sentences (what you did / why it matters / the impact)

  • Use bullets if 2+ pages: And formatting can be helpful to consumption as well. The easiest it is to read the more readers.
  • Use bullets if 2+ pages: And formatting can be helpful to consumption as well. The easiest it is to read the more readers.
  • Use bullets if 2+ pages: And formatting can be helpful to consumption as well. The easiest it is to read the more readers.
  • Why do you have more than 3 bullets? You better have a good reason 👀

🚀 What We Did and Our Impact

Now write a real open here with some context and detail. This area should provide context and explicitly summarize both (1) what you did and (2) the impact of the work. Are you using bold to express big points? This should probably be around 4 - 12 sentences and call out contributors throughout.

Try to put a graphic or video here. Ideally presenting relevant data, a demo, or something similar. A table or other visual representation of data would also be appropriate. If not, bulleted lists are always a good last resort to improve readability. This should probably be around a paragraph in ‘size’, two if necessary.

Here (if needed) break down the information even more. But are people going to care about this level of detail? If yes, keep writing! If not, start moving to the close. Nothing is wrong with summarizing your work, impact, contributors, and moving on! You can always write a follow-up post if needed.

If you want to get into more detail, think about the main areas, steps, themes, or whatever you want to cover. Instead of just rambling in detail, try to group your writing in ways that an outsider would find helpful.

(If your post is long enough to have multiple themes/areas/etc consider the below structure)

Summarize ‘theme1’ in just 1-2 sentences. Now explicitly callout and summarize impact. Then go into calling out the teams and people who contributed. Now if helpful add in just a bit more detail. In total this should be ideally one paragraph, especially if you have 3+ themes.

Repeat above for ‘theme2’, ‘theme3’, and etc.

⚙️ Next Steps

This can also be Takeaways, Closings, Request for Feedback, Lessons, etc.

Now start closing out your writing. Call out any remaining contributors, including partners. Summarize maybe a takeaway, or lessons learned, or next steps.

Reemphasize points if you think you should -> using formatting to your advantage.

Feel free to be reflective here for a few lines. Look at you learning from your work and documenting it! Also, consider maybe another gif if you are feeling funny.

And close.